One of the joys of working at an old-time newspaper was either writing or appreciating good, apt and funny headlines. Some copy editors wrote great headlines. Former Sentinel editor John Lindsay wrote one once saying "Japanese families have trouble making yens meet."
Then there was another from former Sentinel entertainment editor Greg Beebe over a story about people working as movie extras: "Extras! Extras! Read all about 'em!"
The Wall Street Journal had one about a new seatbelt device for dogs: "Buckle Up, Buckle Pup!"
Alas, technology is having its way with good headlines. Now, it's all about "SEO" -- Search Engine Optimization.
The Atlantic is the latest to weigh in on the lost art of headline writing. "The dearth of witty headlines on the Web is enough to make a copy editor cry," says David Wheeler, a journalism professor.
But the funniest column on the subject belongs to Gene Weingarten, who wrote a column for the Washington Post under the headline: "Gene Weingarten column mentions Lady Gaga." Highly recommended.